Strategy leader innovating at the intersection of product and brand
Delivering results-driven solutions that enable brands to innovate, launch, and optimize products and services.
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YouTube
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Nike
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New York Times
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Kawasaki
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HBO
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Epic Games
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Atlassian
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Framebridge
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Emerson Collective
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Kawasaki
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BBC
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LucasArts
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Google / YouTube / Nike / Pinterest / New York Times / Kawasaki / HBO / Epic Games / Atlassian / Framebridge / Emerson Collective / Kawasaki / BBC / LucasArts /
Using AI to reduce toxicity in online conversations
As a project lead, I helped steer our collaboration with NYTimes and Jigsaw in creating a tool that utilizes machine learning to identify and remove toxicity within article comments and allow human moderators to sort through comments 300% more quickly. The pilot program was the foundation for the Perspective API, which is now used to make online conversations more civil within platforms for major content publishers, such as the Wall Street Journal, OpenWeb, Reddit, Financial Times and many others.
New York Times + Jigsaw
Shifting to a more technical, sales-driven experience
Our team transformed the Google Cloud website from a passive marketing website to an active role in lead generation. Our research revealed core insights around the technical nature of their audience, informing a fundamental shift in the messaging and structure across their massive +10K page ecosystem of content.
Google Cloud
Streamlining purchases for high-value customers
In order to best serve the Framebridge iOS app users, who are long-term, high-frequency customers, we focused the experience to reflect their purchasing behaviors while creating a more efficient and helpful approach to customizing products.
Framebridge
Launching Google’s first subscription service
Our team contributed product strategy and user research to identify the initial offering for the subscription service Google One. My project leadership and strategic insights helped launch the supporting marketing website, as well as design for the sign up and checkout flow for customers.
Google One
Services
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I can help you better understand your customers and opportunities in the market through qualitative and market research.
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I can help you define near-term and long-term vision for your product, then define and execute on the key activities for getting there.
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I help define and express a brand’s message for maximum impact across digital touchpoints, especially new products and experiences.
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I create strategies that encompass the wide range of content strategy, defining what to say, where to say it, and when.
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I can help you better understand what areas of your product is working, and where there are opportunities for increased revenue and user satisfaction.